3,826 views 
(26 votes, average: 4.38 out of 5)
Loading ...The Pitch: QUE is the first eReader designed to support the lifestyle of business pros. Extra thin, lightweight and wireless-enabled, QUE is the size of an 8.5 x 11 inch pad of paper, less than a 1/3-inch thick, and weighs less than many periodicals. The innovative QUE proReader features the largest touchscreen in the industry, an intuitive touch screen user interface, and provides access to a file cabinet’s worth of documents, plus your favorite-and most necessary-publications.
Pro: Unlike the other eReaders, which deploy the same screen technology as laptops, netbooks, and monitors, the QUE is based on plastic, which is, its maker says, is flexible, durable, and shatterproof. It also allows QUE’s battery to last and last for days, not hours. It’s also going to be sold by major book retailer Barnes & Noble, and it was developed by Silicon Valley startup Plastic Logic, which has been funded by beaucoup venture capital bucks
Con: Plastic Logic isn’t going to tell us how much the QUE will cost until 2010 CES. Will it rival the price of its competitors - Sony, Amazon, Google and as many as a reported half dozen others? Or will its pioneering approach cost an arm and a leg? Given its target market - corporate fat cats - I expect the QUE to sell at a pretty price. And it faces this challenge: It could be too far ahead of its market (as in too innovative, and therefore, too costly to compete). It may also be too late for “first mover” advantage over more powerful rivals.
Recommendation: We’re watching a new gadget category come into being - one that could take its place alongside laptops, smartphones, and music players as de rigueur devices in our lives. Then again, we could be reading more on laptops, smart phones and music players - instead of a separate, specialized reading device. Either way the QUE is too interesting to pass up. I recommend it move ahead.
