FLO TV PTV 350

It is my belief that in the coming short years all sorts of video devices and services will dominate our communications, collaboration, networking, entertainment and learning world… and smartphones, mobile TVs and pico projectors will play a major role.

Mobile TVs for business or personal entertainment are no more a vision of the future… but indeed the reality of the future that is already here.

This is what ABIresearch has to say...

“The mobile TV market is a dynamically evolving convergence of the media, mobile communications, and consumer electronics industries. It consists of a global ecosystem of content providers, service providers and retailers, network operators, and network and device equipment vendors. The mobile TV ecosystem collectively provides an end-to-end, information and entertainment (“infotainment”) service over wireless networks to end-users in mobile environments. The mobile TV market has tremendous long-term promise as a next-generation infotainment experience. It will emerge over the next few years to grow to a value of more than $50 billion by 2013.”

Here’s the link to a reasearch report by ABIresearch...
http://www.abiresearch.com/research/1000842-Mob...

Free mobile TV [on a cell phone] is very popular in many countries in the Asia/Pacific region, specifically Japan and South Korea. However, despite the large number of viewers, these advertiser-supported offerings have problems generating sufficient revenues… but that is not going to change the eventual adoption of mobile TV by the millions.

Currently, mobile TV in the US is not as poplar as it is Asia/Pacific region. Any new effort to promote Mobile TV is likely to run into skepticism, in view of the adoption rate for subscription mobile TV so far and competition. MobiTV Inc., a company based in Emeryville, Calif., has been offering a service that uses conventional cellphones.

MobiTV has around 8 million mobile users. Flo TV, a new startup by Qualcomm, has not disclosed the number of mobile users. MobiTV uses a carrier's data network; Flo TV, a television spectrum and is considered as the desirable technology.

Mobile TV Has Bright Future

As it is with any new technology or service, the product must first find the need and then fulfill it in the most compelling and cost effective way. Here are four very powerful consumers need that, when marketed strategically, can change the mobile TV adoption here in the US and globally…

Demand for Mobile TV:

Every survey of mobile TV viewers that I’ve seen lists sports as one of the most popular categories. There are a huge number of sports fans around the world, obviously, and most — if not all — prefer to watch events live.

It’s a major reason why some people subscribe to mobile TV.

ESPN has become a mobile information powerhouse, including transmitting some 63 million mobile alerts every month and receiving more than nine million unique viewers on its mobile Web site, whose traffic is increasing 78 percent annually, according to FierceMobileContent.com

Here’s the link…

http://www.fiercemobilecontent.com/story/espn-o...

Smartphones are responsible for 70 percent of the mobile Web traffic, with BlackBerrys at the top of the list, the article says. But the Apple iPhone also represents a major opportunity. To this, now you can add the Qualcomm’s FLO TV available today [November 13th] at Amazon, Best Buy, Radio Shack and other select retailers. Just in case you missed the recent buzz about Qualcomm’s FLO TV, it is a pocket-sized personal mobile TV that is strictly for watching TV on the go.

FLO TV Personal Television, as the product is called, is expected to be offered by retailers this holiday season at a suggested price of $250. Qualcomm also will offer its own programming service, with packages expected to cost $5 to $15 a month.

One advantage for a dedicated device is that TVs tend to be a shared resource where cellphones are seen as personal. Parents and kids might hand a TV back and forth as different kinds of shows air.

Qualcomm, though now known for chips, has had forays in hardware before. The San Diego-based company offered its own cellphones early in its history. Last November, Qualcomm announced that it had developed a design for a home computing device that uses its cellphone chips rather than PC components.

Now consider this…

A personal TV with 3.5 inch diagonal screen is great for personal viewing on the go and its dedicated feature also allows it to be shared between parents and kids, for example. However, the creator at Qualcomm may not realize the bigger picture impact of this dedicated Personal TV on the traditional TVs in a household… if and when a laser pico projector is embedded for large screen HD viewing.

Can you imagine the impact of this tiny dedicated Personal TV/Projector that can offer all the functionality of a traditional large screen TV plus gives you mobility, transferability, private and public viewing option and at lower cost of overall ownership… that is cheaper to own and cheaper to operate.

Companies that manufacture large screen LCD and Plasma TVs should not only be concerned but really worry about their future. I don’t think these TV and glass plate manufactures realize the future impact on their business model from faster adoption rates of dedicated mobile TVs that have embedded HD laser pico projectors.

Anant Goel

I can watch and listen to TV anywhere I go. Has already proved to make me informative and calm my two boys when they needed to be patient to wait for me to do some Christmas returns. Easy UI and fun. Looking forward to even more channels and options. Would be cool if we could record what we see and play back too.

A built-in PicoP projector from Microvision will be nice addition.