Lytro Wins Last Gadget Event, Swivl Wins Online Popular Vote

Lytro Wins Last Gadget Event, Swivl Wins Online Popular Vote
Posted: 01.16.2012, 5:51pm
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The crowd was pumped, the presentations awesome, and in the end, a small company with a big idea took the award for The Last Gadget Standing.

Hosted by two of the funniest guys in the business, Jon Hein and Gary Dell’Abate of the Howard Stern Wrap Up Show, the competition, now in its 11th year has the elements of Survivor, American Idol, and a high school play all wrapped into one. It’s a chance for 10 amazing companies to strut their stuff.

We’ll have the full videos up momentarily, but here’s a quick summary:

In first place, Lytro is a revolutionary new camera technology that can process the entire light field into the camera. Then, during post processing you can actually focus on the elements of the image you want. Take a photo of a party scene — hone in on the drunk in the corner, or the flirt against the wall. All of the information is captured for you to decide, later.

And just on the heels of Lytro was the stunning Lenovo IdeaPad Yoga. Lenovo showcased this versatile tablet/ultrabook/tent shape by having a yoga maven mimick the tablet’s moves. Both were incredibly beautiful to watch and the versatilty of the Lenovo is bound to give it a unique place in the market.

The popular vote went to Swivl — an innovative product that lets you create a hands free filming environment using your iPhone. Place the iPhone in a swiveling docking station, affix a small button on your person, and your phone can track your movements. Whether you’re doing your own one man vcast, a hands free video call while whipping up dinner, or capturing the birthday party — turn it on and forget about it. The team;s spokesperson, Shay Carl, and his Shaytard following were this year’s masters of social networking — zooming ahead of the other contestants

Videos will be up momentarily. Thanks to all who entered, all who attended, and mostly to the ten products brilliant enough to win and gutsy enough to take the stage.

 

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About

Last Gadget Standing

 

The Last Gadget Standing looks for products that are more than just a flash in the pan. They are products that will endure and are pioneering the ways in which the digital world will change. Any exhibitor at CES can enter a product into the Last Gadget Standing – though it must be a , not a service or software. Products need to have shipped during 2011 or be available for shipping by the end of Q2 of 2012. We honor NDAs and we reserve two spaces for products that have winner potential but won’t be announced until the show.

 

Old timers, sorry, but we’ve had to include a small entrée fee this year to cover the costs of the production and space. There is a $500 entry fee.

 

 

How We Judge Your Products

 

Our panel of expert judges have multiple years of expertise in reviewing products. Judges include Michael Miller, Harry McCracken, Dan Costa, Mellissa Perenson, and Joanna Stern. Our experts review your applications and narrow the list down to 25 semi-finalists. Each product submitted gets a description on the website and readers are welcome to comment. The judges will write reviews of the 25 semifinalists and we’ll continue to solicit reader comments until we narrow the list down to the Top 10.

 

The Top Ten finalists are invited to the Vegas stage where we play to a full house. Entertainment and fun are just and important as educating the audience about your product. We encourage you to watch the videos from past years and get a feel for this very different type of event. At the same time that the audience is voting live in Las Vegas we will also be asking our online followers to vote among the same top ten and choose a "people's winner." A press release announcing the winners will go out the moment the show has ended.

 

Special Host

 

We’re extremely lucky this year to have Gary “Bababooey” Dell’Abate and Jon Hein, of the Howard Stern Wrap Up Show to emcee the Last Gadget Standing . They love products and they love the CES crowd.

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