Sometimes you need to seize the moment. As people were started to migrate from one PC to the next, Data Drive Tornado brought a trained monkey to use their cable and transfer PCs. The monkey beat a team of geeky engineers using more traditional migration tools. The audience went ape for the product, and Data Drive emerged as the 2007 winner at the event. HP’s TouchSmart PC ushered in a new PC type that would be the central headquarters for the family, and its touch interface and all-n-in-one design became hugely imitated.