About Ross Rubin

Ross Rubin is executive director and principal analyst of NPD Connected Intelligence (CI), an advisory service that helps clients capitalize on the confluence of devices, access, and content in the era of the connected consumer. Ross has played a central role in developing CI, defining the service’s scope and qualitative research deliverables, and driving the research agenda for its cross-industry Inflection Reports. Ross also serves as the industry analyst for NPD’s Telecom group that tracks sell-through of wireless handsets and accessories. As one of the most frequently-quoted industry analysts covering consumer devices, Ross regularly provides interviews to major TV and print media organizations and posts regularly to both NPD’s blog (http://npdgroupblog.com) and his own blog - Out of the Box (http://rossrubin.com/outofthebox). He is also active on Twitter at @rossrubin. Ross has a B.S. in Industrial and Labor Relations from Cornell University.




Last Gadget Standing


Last Gadget Standing looks for products that are more than just a flash in the pan. They are products that will endure and are pioneering the ways in which the digital world will change. Any exhibitor at CES can enter a product into the Last Gadget Standing competition--though it must be a device, not a service or software. Products need to have shipped during 2012 or be available for shipping by the end of Q2 of 2013. We honor NDAs and we reserve two spaces for products that have winner potential but won't be announced until the show.


Special Hosts


We're extremely lucky this year to have Gary "Bababooey" Dell'Abate and Jon Hein, of the Howard Stern Wrap Up Show to emcee the Last Gadget Standing . They love products and they love the CES crowd.




2014 Press

Visit Us!


In the true spirit of “the crowd always knows best” we have a special treat for you this year.  Our good friends at Magisto, www.magisto.com are helping us create “Last Gadget Standing,” the movie.  And you all get to be the directors.  Here’s how it works.  Download the Magisto app on your iOS or Android phone and then follow the simple instructions that you’ll find placed on your chairs at the live Last Gadget event.  Take videos of the crowds, of Jon Hein and Gary Dell’Abate, the swag, the demos and anything else that strikes your fancy.  Magisto will give you a finished movie in just three clicks and we’ll be posting the best videos on the Last Gadget.

You’ll love being a movie maker with Magisto.





2013 Video


2013 Press Coverage









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