Ross Rubin is founder and principal analyst at Reticle Research, where he analyzes adoption of consumer technology and digital ecosystems across devices, software, cloud services and content. A veteran industry analyst of 18 years, he has pioneered technology research services at four different firms, provided guidance on the rise of the consumer Web, digital television, smartphones and tablets, and now serves as a leading strategist on the evolution of wearables and the Internet of Things. Ross is also the founder, publisher, and editor of Backerjack, the first editorial Web site devoted to crowdfunded product innovation. Prior to founding Reticle Research, Ross was executive director and principal analyst at The NPD Group, where he spent eight years developing and delivering insights to the world’s largest consumer technology brands and U.S. retailers. training program, and founded and managed its first broadband and device research practices. Ross has spoken at many industry events, including CTIA, IFA, E3 and CES, where he often contributes to the media advisory board and serves as a judge for Last Gadget Standing. Repeatedly ranked as one of the most quoted analysts in the U.S., he frequently offers commentary to The New York Times, The Wall Street Journal, Agence France-Presse, Al-Jazeera America, Bloomberg Businessweek, Computerworld, Entertainment Weekly, Fortune, Marketwatch, NPR Marketplace, Reuters, USA Today and other leading media outlets. CNN has called him “a top adviser to the leading technology companies.” He has contributed to over a dozen books on computing and communications and written over 500 columns at outlets such as ABCNews.com, CNET, Engadget, Laptop and VentureBeat. You can follow him on Twitter at @rossrubin.
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