Ross Rubin is principal analyst at Reticle Research. A veteran industry analyst of 20 years, he has pioneered technology research services at four different firms. Ross is also the founder, publisher, and editor of Backerjack, the first editorial website devoted to crowdfunded product innovation.

Previously, Ross was executive director and principal analyst at The NPD Group, where he spent eight years developing and delivering insights to the world’s largest consumer technology brands and U.S. retailers. A columnist for ZDNet and Fast Company, he has contributed to over a dozen books on computing and communications and written over 1,000 columns and articles. You can follow him on Twitter at @rossrubin.